Summary
- Website rebuilt for an innovative product development company that has built 150+ technology products for its clients.
- Migrated to the Awesome Enterprise platform from a vanilla WordPress setup. We migrated 200+ blogs (along with their images), 30+ webpages, 10+ white papers, 20+ job postings, 10+ testimonials, and much more.
More Details
1. Continuous improvement program (CIP)
- We work as an extension of their in-house team under our Continuous improvement program (CIP)
- They have access to 35 hours of monthly dedicated development time to build the features they want on their website. These hours are used to develop landing pages for social media campaigns, integrate third-party APIs like CRM, job portals, and marketing tools, improve technical SEO and page speed scores, and do many other website-related tasks.
- Monthly maintenance of the website, such as regular backups, updates, and upgrades of core software and plugins; security checks; uptime monitoring; and ongoing tech support, among others.
- The client receives a monthly report detailing all activities performed on the website each month as well as the total number of hours used.
2. Page speed optimizations
- We regularly create an audit report consisting of page speed scores for all the pages on the website using the PageSpeed Insights tool.
- Based on the report, we regularly optimize the website’s pages to improve the Core Web Vitals.
- Mobile performance improved from 60 to 89
3. Managing the content on the website
- Regularly adding, updating, or deleting the content on web pages such as the homepage, services pages, whitepapers, success stories, etc. as per the client’s requirement
- Posting new job descriptions on the website’s careers section and maintaining the content of existing twenty-plus job postings.
- Adding, editing, and updating blogs on the website
4. Implemented schema markup on various pages of the website.
- Added the Website schema, and ContactPoint schema to the Homepage.
- Added Organization schema to the Homepage, About Us, Our Work, What We Do, and other pages.
- Added JobPosting Schema to the careers section.
- Added AboutPage schema, Organization schema, and Person Schema to the About Us page.
- Added ContactPage schema to the Contact Us page.
- Added Article schema and BreadcrumbList schema to the Blog section.
- Added WebPage schema to all other pages.
5. Created landing pages for paid social media campaigns
- On-going design and development of new landing pages for paid marketing campaigns running on social media.
- To capture leads, lead generation forms are integrated into landing pages.
- A custom portal called “Manage” was created to display all leads collected from the campaigns.
- Customized dynamic email templates are sent after the lead generation form is submitted.
6. Lead generation popups
- Option to show or hide popups on targeted web pages.
- Session-based pop-ups appear after a few seconds once the page gets loaded.
- A backend portal called “Manage,” where all the leads generated from the popups are displayed.
- API Integration of Calendly, a scheduling automation platform
7. Careers Portal
- A custom-developed job portal where all the current openings are listed
- Added filter functionality to search through job openings
- API integration with the client’s in-house developed talent CRM
- A scalable job portal that has received over 25K applications
